It started with a meta-study co-founders Bernard Lebelle (previously National Innovation Director at Deloitte Canada) and his wife Lila launched to understand why existing clean technology solutions were not truly scaled.
Their international experience had already given an ample glimpse of the wide portfolio of already existing, proven clean technologies that one can find across the planet.
At a family Sunday lunch in April 2019, Oscar, their 3rd son talked about the report on upcoming mass-extinction and climate crisis by 2030 if nothing was done to curb the environmental trends. Alexandre, the youngest of their 4 sons, told Bernard & Lila “Hang-on, I’ll only be 21 years old by 2030… will I not have a future? What are you going to do about it?”.
The question became “How can we reverse engineer success and build an approach that could ensure that we can help any company that wants to improve its environmental footprint by leveraging existing solutions?”
And that’s how The Green Link’s approach and method was born.