One of the main questions asked when we discuss actionable plans to integrate sustainability is, “who is going to pay for this?”.
This is the same question being asked all over the world within all types of organizations be it government, multilateral organizations, businesses, entrepreneurs, NGOs, or charitable organizations. So far, the response has been overwhelmingly driven by government grants and stimulus programs. But post COVID-19, as governments recover their now shallowed financial stores, we are going to see a shift in who in our economic structure is driving the change towards sustainability.
At the Green Link, we believe that companies and multinational organizations have the highest potential for positive impact by scaling and investing in existing, proven technology. Avoiding wasting time & resources reinventing existing solutions. Luckily, we’re not alone in this belief.
In his much cited 2019 letter to Fortune 500 CEOs Larry Fink, the CEO of the largest asset management firm in the world, BlackRock Inc. wrote, “Climate change has become a defining factor in companies’ long-term prospects.”