Canadian-based McCain, “the world’s largest manufacturer of frozen potato and appetizer products”, made waves this week as they announced their sustainability plan through their first Annual Report. Among the key themes stand a few crucial areas for sustainable development in the Canadian economy and landscape. Smart and Sustainable Farming, Resource-Efficient Operations and Good Food are among the focus points of McCain’s first report.
Some 18% of the world’s carbon emissions are linked to agriculture and land use, making sustainable and smart farming one of the most important goals of the next 10 years. By sharing their goal of “25% reduction in CO2 emissions per tonne from potato farming, storage, and freight by 2030 (Scope 3)” (McCain Sustainability Report 2019), McCain has potential to push the needle on farming-related greenhouse gas emissions (of which carbon dioxide, methane, and nitrous oxide are included) not only within their own activities, but within the value chain they rely upon to serve their customers.